What Video Format Can You Upload to Youtube

YouTube admittedly takes a little more work than about other social media marketing platforms. Here, long-form video content, similar to IGTV, dominates, and video takes a significant corporeality of fourth dimension to plan, create, and edit, even before you gene in things like keyword research or adding in closed captions. With so many big details to tackle before y'all can fifty-fifty upload a single video, it's easy to overlook one tiny detail that may seem inconsequential just that really has a large impact on your content: the best YouTube video format.

With YouTube supporting so many different file formats, information technology's easy to overlook this detail and just choose the start option that looks good, merely this tin can impact the quality of the video once uploaded. We don't desire your content or your campaigns to be negatively impacted, so in this post, nosotros're going to have a expect at the best YouTube video format and everything technical that you need to exist keeping in listen.

Why Does The YouTube Video File Format Matter?

Different types of video file formats exist for a reason: each one has slightly different methods of organizing the content within them, and so information technology can touch on playback, even if only slightly. Different types of file formats and file containers may or may not be compatible with certain types of players.

Some file formats can accept a single video and create a larger file size than others, which can impact the ability to upload it to certain platforms, besides.

Since YouTube is all about video, it's of class important to choose the video file format that will benefit you lot almost.

The Divergence Between File Containers & File Codecs

One thing that we want to await at really quickly is the difference between video file containers and video file codecs, because this volition be relevant in a few minutes.

Video file containers will include how the video content is organized, and will include options that almost people are familiar with, like .MP4 or .MOV which are used for Facebook video and Instagram file formats. Near file formats are ultimately named afterward their container.

File codecs, on the other hand, is what's used to shrink and then decompress the file. Certain, low-quality codecs can effect in poor pinch and decompression; though they can create smaller video files in many cases, the video quality is also much poorer.

Equally long as your video file is nether YouTube'south maximum limit, always opt for the lossless codecs that yield the highest quality of video, even if it takes a little longer for it to upload.

What Video Formats Does YouTube Accept?

YouTube accepts the post-obit video formats:

• .MOV
• .MPEG4
• .MP4
• .AVI
• .WMV
• .MPEGPS
• .FLV
• 3GPP
• WebM
• DNxHR
• ProRes
• CineForm
• HEVC (h265)

Nigh all video editors and creators will give you the selection to cull what file format you'd similar to relieve your content in, and the bulk at least over .MOV, .MPEG4, and/or .MP4 file formats.

What's the All-time YouTube Video Format?

The best YouTube video format based on the platform's recommendations is the .MP4 file blazon. Additionally, YouTube also recommends opting for the following in order to be able to create high quality 1080p Hard disk drive content:

• H.264 codec (which is one of the well-nigh efficient options out there, allowing for a pocket-size file size without sacrificing video quality)
• fifteen-twenty mbps
• A standard aspect ratio of 16:9 (this is particularly of import for mobile)
• An audio codec of AAC-LC

That existence said, if you absolutely tin can't upload .MP4 files for any reason, .MOV files can piece of work well, too. However, try to proceed the H.264 codecs and aspect ratios consistent for ideal video quality on the platform.

YouTube accepts a number of different video formats, only they have recommendations for what can generate the best results and virtually high quality video on their platform.

What Other Technical Requirements Do I Need to Know

When you're creating your YouTube video and getting it set up for upload, there are a few more than technical requirements and general best practices that you'll want to be aware of in order to 1) be able to even upload your video on YouTube and 2) ensure that it looks great and is virtually likely to be well received by your audience.

Hither are the other technical requirements that you should be keeping in heed to help your channel skyrocket to success:

• The maximum file size that you lot can upload is either 128GB or 12 hours, whichever is less. Some older videos may exist longer than 12 hours, only that cut-off has been reduced. (Although actually, that'south for the best; yous're going to lose people like crazy if y'all're going more than 12 hours and it sounds like a nightmare to edit).
• Stick to that 16:9 attribute ratio. You really want your videos to testify upwards well when users are watching, whether they're watching on desktop or mobile. It's particularly important on mobile– especially with seventy% of views coming from mobile— so that the video tin scale properly to total screen, making it easier for users to see and engage with.
• Create customized YouTube thumbnails instead of using screen grabs. Equally your video is uploading, YouTube volition automatically generate potential thumbnails, but they exercise this at random and they can easily look like this:
  Instead, apply drag-and-drop design software like Snappa to create uniform, recognizable thumbnails. It will help your channel look great, build brand awareness, and prevent that fun we-await-drunkard phenomenon you'd like to avoid when representing your brand.

Conclusion

YouTube is an outstanding marketing platform, but it's also one that requires a big fourth dimension investment. Creating video isn't piece of cake and it typically isn't super quick, so you don't want to throw all that hard piece of work away at the last minute by choosing the incorrect file format.

Stick to .MP4 video formats for YouTube, and don't forget to double check all of the other recommendations for best results. Information technology'll take a piffling extra piece of work, but it'southward well worth the endeavor, especially as you outset seeing your aqueduct grow and drive off-platform results, too.

Demand a little help updating your YouTube channel's visuals so that information technology will look corking earlier users fifty-fifty start watching your videos? Larn more about how to do this with Snappa here.

What do you lot recall? Which YouTube file format has worked best for you? What video length has performed well on your aqueduct? Leave a comment below and let us know!

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Source: https://snappa.com/blog/best-youtube-video-format/

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